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The Future of First-Party Data in AdTech: Navigating Privacy, Performance & Innovation

As privacy regulations tighten and third-party data becomes less reliable, first-party data is no longer just a technical asset, it’s a strategic business lever. The challenge for many organizations isn’t collecting data, but turning it into insight, scale, and real commercial impact.

In this session, we’ll explore how leading advertisers are rethinking first-party data to drive smarter targeting, stronger customer understanding, and better performance. We’ll look at real-world examples of how brands move beyond basic transactions to uncover richer signals about intent, preferences, and customer value.

We’ll explore the technology enabling this shift and focus on the strategic choices behind modern data platforms: how companies break silos, improve speed and flexibility, and build data foundations that support growth while staying privacy-safe.

Participants will leave with a clear, business-oriented framework for assessing their data strategy, spotting high-value enrichment opportunities, and building a future-ready approach where data becomes a true driver of differentiation and long-term advantage and not just a compliance requirement.

Panel:​ Supply-Side GTM Strategy​ - Navigating Global Publisher Management at Scale

The Discussion: In the race for global inventory, the difference between a successful network and a stagnant one lies in the efficiency of its supply-side GTM. Whether you are buying through automated platforms or managing high-touch direct relationships, the challenges remain the same: How do you onboard, verify, and retain quality publishers across fragmented global markets? This session dives into the operational "engine room" of AdTech growth.

We will explore the strategic shift from simple acquisition to holistic publisher management, examining how to build a borderless infrastructure that handles the complexities of local compliance, multi-currency payouts, and the operational friction that often throttled global scale.

Why Attend: For media buyers and revenue operations leaders, "Supply" is more than just inventory. It is a logistical challenge. Join our panel of industry veterans as they reveal the blueprint for managing thousands of global partners without compromising margins or speed to market. We will discuss how successful AdTech firms align their financial and operational stacks to win the trust of global publishers, reduce churn, and turn supply-side management into a distinct competitive advantage.

The attention economy: How to capture real attention in a noisy, overloaded digital world

Today’s internet runs on attention, and audiences give it only to content that feels relevant, personal, and worth their time. Yet most brand messages still look and feel the same, competing for attention in environments where users now expect experiences, not ads.

In this session, Nadia will explore the attention economy and explain why user-centric creative has become the most effective approach for performance in modern advertising. Nadia will demonstrate how dynamic and interactive formats across display, video, and DOOH transform passive impressions into meaningful moments.

From in-ad surveys to gamified experiences and contextual variations, Nadia will demonstrate how these creative approaches capture real attention, generate higher-quality signals, and create a deeper connection between brands and users.

Attendees will leave with a practical framework for designing creative that cuts through noise, meets users where they are, and drives stronger, more measurable results at scale.

Practical Workshop – Make winning Ads with AI workshop: maximize your creative output

Join Ori Zilbershtein, founder of maxfusion, for an intense masterclass on How to make Ads with AI in 2026. Ignoring AI ads is no longer an option. While your competitors are testing hundreds of variations in a week, you test five. It's obvious who will win.

This session is for everyone - from seasoned pros to complete beginners. You will learn the practical, no-fluff strategies you need to immediately accelerate your ad production and results:

- How to create scroll-stopping hooks
- Using AI UGC ads to boost your apps and products
- The best actor image generation practices
- Workflows that dramatically speed up ad creation with AI
- A breakdown of the formats that actually worked in 2025
- Stop losing to faster, smarter competitors.
- Learn how to leverage AI to test hundreds of variations and win the future of advertising.

From black box to control room: An AdServer - The hidden engine of monetization

AdServ-what? Let’s talk about the part of your stack no one talks about enough.
Every successful digital publisher, stream, or channel depends on an Ad Server quietly working behind the scenes. It’s the engine that determines delivery, speed, measurement, and how effectively you can adapt to change.

In this session, we’ll explore why owning that engine matters now more than ever. You’ll hear practical, real-world examples of how greater control leads to faster load times, smarter decisioning, and the freedom to test new approaches without waiting on anyone else. If you’re navigating CTV, mobile, or display, expect insights that help you move faster and build stronger.

Fireside Chat: Building Player-First In-Game Ad Experiences

Gaming has evolved into a mature, high-value advertising channel, but as the ecosystem scales, ad quality and player experience have become key differentiators. In this fireside chat, Ben Fester (CPO, Anzu) and Michal Ben Dror (Customer Success, GeoEdge) unpack what’s next for in-game monetization and how teams are raising the bar on quality and safety to drive performance and engagement. You’ll hear how player-first ad experiences complement gameplay, strengthen trust, and directly impact retention, revenue, and long-term LTV.

Together, Anzu and GeoEdge will break down what “quality” creatives look like in practice, from misleading or low-quality creatives and disruptive ad behaviors that break gameplay and UX to player safety risks like scams and malicious ads that erode trust. Join to learn how stronger standards and smarter execution can turn ads from interruptions into a value-add and help build monetization strategies that last.

An insider’s view: AdTech startup strategy for 2026

Shai Bar, Head of Business Development for Google Israel’s Publishing sector, will share his playbook for AdTech startup success in 2026. He will share his unique vantage point, focusing on how emerging partners can create meaningful value for both users and the monetization ecosystem. We’ll discuss "Build vs. Buy" decisions in an AI-driven environment, go-to-market strategies and tradeoffs.

The new AdTech landscape, driven by AI adoption and user behavior shifts, requires founders to be hyper-focused on strategic positioning and efficient execution. Shai will detail the organizational structures needed for collaboration with major platforms and the key metrics you should master to signal readiness. Attendees will leave with a clear, actionable framework for positioning their startup for scale.

From signal to scale: Powering the creative in Dynamic Creative Optimization

Dynamic Creative Optimization has become one of the most powerful levers in modern advertising — yet for many platforms, the creative layer remains the bottleneck. Algorithms increasingly know what works and when performance drops, but translating those signals into fresh, high‑quality creative at speed and scale is still a major challenge.

In this session, Eden Beck (Mocart) is joined by Roee Froman, Product Marketing Director at Taboola and one of the DCO leads, for an inside look at the driving force of new age creatives. Roee will share how large‑scale advertising platforms think about DCO today, where existing approaches are not enough, and why creative production has become a critical factor for performance.

The conversation will explore Taboola’s collaboration with Mocart, the performance uplift achieved through the partnership, and what it means to operationalize creative renewal as part of a real production system. Attendees will leave with a clearer understanding of how leading platforms bridge the gap between optimization signals and execution — and why creative velocity is becoming central to performance at scale.

Decoding today’s programmatic CTV ecosystem

Join us for a focused and insightful session led by Gal Turjeman, CEO of Castify.ai. Gal will share practical knowledge from years of helping content creators grow through advanced CTV technology and effective monetization models.

The session will address the main challenges shaping today’s programmatic CTV ecosystem and point to the opportunities that genuinely matter in the industry. If you want a clear and grounded view of what drives stronger results in CTV, we invite you to join us.

The GenAI marketing agent built for commerce media

We have dedicated tracks for every industry Whether you want to hire tech’s top talent meet with the policymakers influencing

A successful agent is more than just a language model. It needs to operate independently, think strategically, and learn and improve over time.

As the first GenAI marketing agent designed specifically for commerce media, Celeste AI is already empowering hundreds of brands and agencies by driving up to 50% greater efficiency and 20% stronger performance.

Participants will gain a practical framework for building a GenAI agent that goes beyond theory. We will walk through how to design such an agent, what essential components it must include, and how to ensure it delivers measurable business impact. Attendees will leave with actionable insights they can apply directly to their own projects.

Many projects in this space fail due to issues such as poor data quality, lack of alignment with customer behavior, or unclear strategic direction. In this session, we will highlight the most common reasons for failure and share how we successfully addressed these challenges. From overcoming data quality hurdles to adapting models to real-world customer behavior, attendees will learn proven strategies to avoid pitfalls and achieve sustainable success.

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