Speaker

Shai Bar serves as the Head of Business Development for Google Israel, where he spearheads the strategic expansion of the Publisher ecosystem. In this capacity, he leads the design and execution of market-wide growth programs that empower partners to unlock new revenue streams across Display, Video, CTV, Search, and Syndication.

Bridging the gap between product innovation and business strategy, Shai leverages deep expertise in Monetization and Product to drive large-scale value creation. He specializes in building scalable acceleration programs and strategic partnerships that help publishers navigate the evolving ad-tech landscape and adopt emerging technologies like AI.