Check-In

Welcome

Breakup with traditional CRO: How to drive more conversions with a customer-first CRO strategy that actually works

All the AI tools, best practices and technologies in the world will never help you create high-converting funnels if you fail to leverage the one component that matters more than anything else in conversion optimization: Emotion.

During this session, Talia Wolf will show you how to break away from guesswork and run meaningful conversion optimization experiments that not only increase conversions but answer inform your entire marketing strategy. In this talk, you’ll learn:

- How to get into your customers’ heads and hearts and uncover why they really buy from you and not your competitors
- The emotional targeting framework Talia and her team use to optimize funnels (with real-life examples and case studies)
- How to know what changes to make to your copy and designs so you can generate more conversions, leads and sales

Panel - SSP’s value evolution: Empowering publishers in a shifting programmatic landscape

As programmatic advertising continues to evolve, SSPs (Supply-Side Platforms) remain critical for publishers aiming to maximize revenue and efficiency. This panel will explore how SSPs are adapting to meet new demands, including advances in technology, QPS (queries per second) optimization, and enhanced data utilization. Our expert panelists will discuss the strategic importance of these innovations and how they are empowering publishers to thrive in an increasingly competitive and complex ecosystem. Join us to gain insights into the future of SSPs and their pivotal role in the ad tech landscape.

Is AI killing creativity?

While AI has the potential to automate many marketing tasks, it's not about replacing human marketers. Instead, this session will showcase how AI can become an extension of your team, unlocking new levels of efficiency, creativity, and personalization to engage your audiences and drive impactful results. Discover the sweet spot between AI and human collaboration, and learn how to harness AI's power to:

- Supercharge Creative and Content Generation: Accelerate your creative process with AI-powered tools that can generate compelling ad copy, design stunning visuals, and even produce engaging video content, all tailored to your brand and audience.

- Uncover Deep Marketing Insights: Leverage AI-driven analytics to gain a profound understanding of your audience, their behaviors, and preferences, enabling you to create highly targeted and effective campaigns.

- Measure and Optimize with Precision: Go beyond vanity metrics and utilize AI-powered measurement tools to accurately track the performance of your marketing efforts, make data-driven optimizations, and maximize your ROI.

- Personalize Media Experiences at Scale: Deliver personalized content and recommendations to each individual, creating meaningful connections with your audience and driving conversions.
This session will equip you with the knowledge and strategies to harness the power of AI and elevate your marketing to new heights.

Coffee Break

The Bidding Revolution

As the adtech landscape continues to evolve, staying ahead of the curve is no longer optional—it’s essential. In this session, Yoav Eitani, Senior Director of Marketing at Natural Intelligence, will share how the company, operating across 90+ verticals, has developed actionable strategies to excel in the world of digital marketing and online ads.

Overcoming Challenges: Discover the main challenges in working with Smart Bidding, including accurately defining conversions, managing data volume, and dealing with conversion delays. Learn practical solutions to address these issues and ensure your bidding strategies are robust and effective.

Understanding Predictive Lifetime Value (pLTV): Learn how shifting from basic conversion metrics to predictive LTV models can revolutionize your bidding strategies. By focusing on the predicted lifetime value of each lead, rather than just immediate conversions, you can optimize ad spend and target high-value customers more effectively.

Real-World Applications: Explore real-world examples of how predictive LTV models have transformed marketing efficiency and ROI. See how Natural Intelligence uses these models to predict customer value and enhance bidding strategies across various verticals.

Don't miss this opportunity to future-proof your marketing approach for 2025 with cutting-edge insights into value-based bidding!

Panel - Challenges of the Cookieless Ad Ecosystem

In an era where data privacy and regulatory changes are reshaping the digital advertising landscape, the end of third-party cookies has left brands, agencies, and publishers searching for new strategies to connect with audiences. “Beyond the Cookie Jar: Thriving in a Cookieless Ad Ecosystem” delves into the challenges and opportunities of this transformation. Our panel of industry leaders and innovators will explore emerging solutions such as first-party data strategies, contextual advertising, new identity frameworks, and AI-driven targeting.

Attendees will gain actionable insights on how to build customer trust, adapt their digital marketing strategies, and drive growth in a privacy-first world. Don’t miss this engaging discussion that will help you future-proof your advertising efforts and stay ahead of the curve in the cookieless age.

Moments - Reinventing user experience

Innovation within established systems is always a delicate balancing act. When you’re tasked with growing revenue, maintaining team stability, and meeting the ever-shifting demands of the market, the stakes are high, and the risks, even higher. In this talk, Lior Lavy, Lead of Outbrain's “Moments” program, explores the complexities of innovating within a fast-paced, high-performance environment while navigating these challenges. Through the lens of Outbrain’s journey to redefine content consumption on the open web, Lior shares insights on how the company's strategic pivot toward vertical video consumption marks a significant departure from traditional content recommendation models.

Lunch and Networking

Panel - Publisher Monetization

This panel brings together publishers and vendors to explore successful revenue-generating strategies. We’ll delve into the challenges publishers face when seeking the right revenue partners, and examine how adaptable vendors are to publishers’ evolving needs. The discussion will highlight key trends, innovative strategies, and potential obstacles on the path to achieving sustainable growth and profitability.

The evolution of the buyer committee: Reaching the right personas using social media advertising

In today’s digital landscape, the buyer committee has evolved, encompassing multiple personas with distinct priorities. Join Ehud as he delves into how social media advertising can strategically reach and engage the right decision-makers throughout the buying journey. Gain actionable insights on leveraging advertising tools to align your outreach with the changing dynamics of buyer committees.

As organizations grow more complex, buying decisions are no longer made by a single stakeholder. Instead, they’re influenced by a committee of decision-makers, each with unique roles, goals, and criteria for evaluating solutions. Ehud’s presentation explores how to navigate this complexity by identifying and targeting key personas through effective social media advertising. He’ll dive into strategies to tailor messaging for different personas within the same organization, aligning your outreach with their specific challenges, aspirations, and interests.

Unlocking the power of Generative AI in AdTech: AWS solutions for marketing & beyond

Adi, a Generative AI Specialist at AWS, plays a crucial role as a trusted advisor, helping customers effectively leverage AI and analytics solutions.
Adi will delve into AWS Generative AI services, illustrating how these tools can drive tangible business outcomes. He plans to showcase various demonstrations, including the streamlined creation of marketing campaigns and FAQ pages for products through Amazon Q Business. Additionally, Adi will present the automatic generation of product descriptions and SEO keywords using Amazon Bedrock. These demos will highlight the practical applications of AWS's AI services in enhancing business operations.

Closing