The Evolution of the Buyer Committee: Reaching the Right Personas Using Social Media Advertising
In today’s digital landscape, the buyer committee has evolved, encompassing multiple personas with distinct priorities. Join Ehud as he delves into how social media advertising can strategically reach and engage the right decision-makers throughout the buying journey. Gain actionable insights on leveraging advertising tools to align your outreach with the changing dynamics of buyer committees.
As organizations grow more complex, buying decisions are no longer made by a single stakeholder. Instead, they’re influenced by a committee of decision-makers, each with unique roles, goals, and criteria for evaluating solutions. Ehud’s presentation explores how to navigate this complexity by identifying and targeting key personas through effective social media advertising. He’ll dive into strategies to tailor messaging for different personas within the same organization, aligning your outreach with their specific challenges, aspirations, and interests.
Ehud will also cover the latest advancements in social media targeting capabilities, such as audience segmentation, data-driven personalization, and behavioral targeting. By leveraging these tools, you’ll learn how to cut through the noise and connect with high-value personas who have the power to impact buying decisions.
Expect to walk away with a clear roadmap for adapting your social media advertising strategy to match the evolving structure of the buyer committee. Whether you’re looking to strengthen brand awareness, influence the consideration phase, or close deals faster, this session will equip you with the insights and tactics to reach the right people at the right time.